Sometimes it not taking action that can really cost you that extra money Inaction reinforces our comfort zone and the invisible drain of revenue is on the surface, painless because you simply don't know it's happening. Procrastination can also continue if you have to spend even a minimal amount to investigate a proactive action.
We were somewhat aware of what Dwell Green of Dallas did but certainly not to the extent that we found out later. He did a great job. It started with just a
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